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interesati

Full-time On-line Marketing Manager

la CONFIDENTIAL in Bucuresti

Marketing analysis experience in an ecommerce environment is essential
Excellent experience using Google Analytics, Adwords, DoubleClick
Familiarity with affiliate marketing and advantage
Excellent Microsoft Word, PowerPoint and Excel skills
Good presentation skills, comfortable presenting in meetings
Detailed knowledge of online analytics tools and methods
Ability to analyse data and provide meaningful insight and recommendations to a number of different stakeholders
Agency management terms negotiation a distinct advantage
Knowledge of digital trends and a passion for online media


RESPONSABILITATI / BENEFICII:
The Digital Marketing Manager (eCommerce & Analytics) is responsible for optimising our marketing performance by improving onsite and offsite effectiveness.

Management of Google Analytics, DoubleClick and other on- and off-site
analytic tools
Managing and administering the tagging of our web pages, email, banners, external sites, ecommerce, inbound links, etc by liaising with external agencies, partners and the internal technical team
Daily, weekly and monthly reviews of PPC account performance
Performing weekly and monthly analytical reports of on- and off-site digital marketing performance
Managing the web-to-call tracking monitoring
Working closely with the Campaigns, Product and Marketing team to provide ad-hoc reports and analysis
Implement a continuous improvement approach to the new ecommerce and lead capture process, leading and managing changes across the website to improve leads, conversions and sales
Negotiation with suppliers to get the best terms possible for all current and future projects


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Publicat la 28-09-2011
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